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Idea Sketch Lab:
How to Visualize Your Idea and turn in into a meaningful user flow

Duration: 2 hours

 

This workshop is designed to unlock the creative potential and provide you with actionable tools to take your startup ideas from concept to a tangible prototype.

 

In just 2 hours, you walk away with skills to visually articulate your ideas, collaborate better, and create more user-focused products.

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What sets this workshop apart is its ability to activate both sides of the brain. It encourages participants to tap into their creative right brain while using the logical left brain to structure and refine their ideas, fostering a balanced approach that sparks creativity while ensuring practical, actionable outcomes

1 

Learn to Think Like a Designer

Gain practical insights into how designers brainstorm, sketch ideas, and rapidly visualize concepts.

2

Visual Communication Skills

Learn how to take abstract ideas and turn them into sketches that communicate clearly and effectively

3

Problem Framing

Understand how to define and focus on solving the right problems, a critical skill for founders

4

Prototyping and Flow Design

Create low-fidelity prototypes or flow charts that can be quickly iterated upon, helping teams move faster from ideation to implementation

Workshop Agenda

Exciting 2 hours full of joy

01

Defining the Problem

  • Participants frame a problem to be solved based on their user personas

  • Using a "How might we…" approach to open up possibilities for creative solutions

03

Prototyping & Happy Flow

  • Participants create sketches that represent the happy flow of their chosen idea

  • Focus on mapping the user journey, visualizing steps, and creating a basic user flow

02

Crazy 8’s Ideation

  • Rapid idea generation exercise to sketch 8 different solutions in 8 minutes

  • Quick debrief to share ideas and identify which ones resonate the most

04

Tool Introduction & Wrap-Up

  • Showcase a digital tool (Figma, v0) to demonstrate how participants can evolve their paper prototypes into digital formats

  • Participants share their final prototypes, followed by constructive group feedback

Who's that for?

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Startup Founders

Entrepreneurs who want to validate their ideas quickly and communicate them clearly to potential investors, partners, or team members

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C-level Managers

Those responsible for aligning their teams on product visions and delivering concise, actionable plans to R&D teams.

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Innovators & Creatives

Individuals interested in learning design-driven approaches to accelerate the product development process

In today's fast-paced startup environment, having a bold idea is only the first step. Bringing that idea to life quickly and clearly is key to gaining traction and getting others on board. This hands-on workshop, “From Idea to Prototype,” is designed to equip founders and managers with essential design-thinking tools to visually articulate their ideas and translate them into actionable prototypes.

What sets this workshop apart is its focus on activating both sides of the brain, encouraging participants to integrate creative, right-brain thinking with logical, left-brain problem-solving. The exercises are carefully crafted to help participants awaken their creativity in a structured manner, boosting their ability to think holistically and generate innovative solutions.

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Online/Remote
Workshop

Visualize your ideas from anywhere with the "Idea Sketch Lab" online. In this virtual session, you’ll turn concepts into actionable user flows using a blend of creative and structured methods.

€149/p.p.

  • Create a simple user persona

  • Define and frame a key problem to solve

  • Brainstorm using Crazy 8’s for quick ideas

  • Sketch a basic user flow to visualize solutions

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In-Person
Workshop

Bring your ideas to life in the "Idea Sketch Lab." Learn to visualize concepts and craft user flows through hands-on activities that engage both creative and logical thinking.

€249/p.p.

  • Introduction to visual thinking and its impact

  • Build a user persona for a clear target audience

  • Define a specific problem to tackle

  • Brainstorm ideas with Crazy 8's.

  • Sketch your solution and map a user flow

  • Engage both creative and logical thinking with guided exercises

  • Present your idea and receive group feedback

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Event or Corporate Training 

This Workshop is for corporate teams, focusing on collaborative idea visualization and user flow creation. Teams will work together, blending creativity and logic to turn ideas into actionable solutions.

from €2480/group

  • Introduction to collaborative visual thinking.

  • Identify a user persona relevant to the group’s product or service.

  • Define a shared problem the team wants to solve.

  • Brainstorm ideas as a group using structured techniques (e.g., Crazy 8's).

  • Sketch and visualize team-generated solutions.

  • Map out a user flow for the proposed solution.

  • Encourage group collaboration through idea-sharing exercises.

  • Activate both creative and logical thinking for balanced solutions.

  • Present team solutions for feedback and refinement.

  • Wrap-up with actionable takeaways for applying the skills learned.

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